Arestin

This playful, fourth wall-breaking spot features a voiceover interrupting a routine toothbrushing moment to deliver a simple truth: a toothbrush alone won’t cut it in a gum fight.

We were tasked with executing the creative in a single, flexible location that could serve as both a bathroom and a dentist’s office. We sourced a studio with a built-in bathroom set and enhanced it with a custom subway tile flat. On the opposite side, we fully built out a dentist’s office from scratch, adding props, furniture, and set dressing to create a visually authentic space. The entire shoot was completed in one day, requiring precise logistics, efficient crew coordination, and thoughtful art direction.

Client: Arestin

Agency: Ruder Finn

Production: Red Summit Productions

Role: Senior Producer

Category: Commercial