Walmart:

Jurassic World Dominion

Overview

We were tasked with creating a video in the style of a 90s action toy commercial, full of Saturday morning energy, over-the-top action, and soaked in nostalgic VHS vibes. Released alongside Jurassic World Dominion, the spot brought Walmart’s Jurassic-themed product line to life in the most epic way possible.

Approach

To transform an ordinary home into a prehistoric playground, we used over 30 boxes of product to dress multiple rooms, everything from action figures and Funko Pops to backpacks, bedsheets, posters, soda, cereal, and apparel. We rigged a Dana Dolly with a probe lens and mounted the camera upside down to create dynamic motion and scale, making the toys feel larger than life. The result? A playful, fast-paced shoot that was as fun to make as it is to watch.

Role

Senior Producer

Client

Walmart

Production

Red Summit Productions

Category

Branded Content / Commercial

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