Walmart:
Jurassic World Dominion
Overview
We were tasked with creating a video in the style of a 90s action toy commercial, full of Saturday morning energy, over-the-top action, and soaked in nostalgic VHS vibes. Released alongside Jurassic World Dominion, the spot brought Walmart’s Jurassic-themed product line to life in the most epic way possible.
Approach
To transform an ordinary home into a prehistoric playground, we used over 30 boxes of product to dress multiple rooms, everything from action figures and Funko Pops to backpacks, bedsheets, posters, soda, cereal, and apparel. We rigged a Dana Dolly with a probe lens and mounted the camera upside down to create dynamic motion and scale, making the toys feel larger than life. The result? A playful, fast-paced shoot that was as fun to make as it is to watch.
Role
Senior Producer
Client
Walmart
Production
Red Summit Productions
Category
Branded Content / Commercial