Arestin:

Fight the Gum Fight

Overview

We were tasked with creating a video in the style of a 90s action toy commercial, full of Saturday morning energy, over-the-top action, and soaked in nostalgic VHS vibes. Released alongside Jurassic World Dominion, the spot brought Walmart’s Jurassic-themed product line to life in the most epic way possible.

Approach

To transform an ordinary home into a prehistoric playground, we used over 30 boxes of product to dress multiple rooms, everything from action figures and Funko Pops to backpacks, bedsheets, posters, soda, cereal, and apparel. We rigged a Dana Dolly with a probe lens and mounted the camera upside down to create dynamic motion and scale, making the toys feel larger than life. The result? A playful, fast-paced shoot that was as fun to make as it is to watch.

Role

Senior Producer

Client

Arestin

Agency

Ruder Finn

Production

Red Summit Productions

Category

Commercial

Previous
Previous

Mount Sinai: Women's Health