Arestin

Fight the Gum Fight

Overview

This playful commercial adopts the tone of a nature documentary, complete with a David Attenborough–style voiceover that breaks the fourth wall. Our toothbrush-wielding protagonist is guided through an unexpected battle against gum disease, a clever concept brought to life with wit and visual charm.

Approach

The challenge was to create two distinct environments within a single shoot day: a bathroom and a dentist’s office. We sourced a flexible studio space featuring a built-in bathroom set and a subway-tile flat to provide the foundation.

In the morning, we dressed and filmed the bathroom scene. After lunch, the crew executed a complete transformation, bringing in custom cabinets, a dental chair, medical props, and brought to life a bright, authentic dental office.

Through meticulous pre-planning, detailed tech scouts, and close collaboration with the studio team, crew, and clients, we delivered two seamless, polished environments with maximum efficiency.